When choosing names, it is important that you avoid names similar to your competitors. This is primarily to ensure, as much as possible, that the name you have chosen is distinctive and readily associated with your brand, product or service and your business values, and not those of your competitors.
A trade mark search will help you ascertain which names you can and cannot choose. Further, a trade mark search on the registers of each relevant target market will clear the options available to you and the best relevant strategy to employ to your market position and that of your competition.
Different firms can have the same mark in different classes, such as the “Lotus” trade mark name which is used by software, automobile and door companies in Australia.
For more information on Trade Marks and IP protection, contact Sweeny Legal IP and Commercial.
Contact Reception on 4254 5312