Trade Marks tips home and abroad

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– Register your intellectual property in your home country, and the countries you will sell or licence to

For example: Register your trade marks in China and the countries you will be manufacturing your licensed products;

– Use a written agreement to protect your know-how, brand and trade secrets in China;

– Seek legal advice and ensure contractually that the Chinese manufacturer supplies products of the desired quality, and within agreed timescales;

– Do not rely on purchase orders, rely on comprehensive agreements with each manufacturer;

– Use a reputable manufacturer with track record, and one who provides references;

– A successful brand depends on the care and attention to all of these details.

For more information

Contact Sweeny Legal reception on 4254 5312

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Filed under Brand Power, Brandsworth Licensing, Industrial Intellectual Property, Innovation law, Intellectual Property Law, Trade Marks Law

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