Protecting your advertising and marketing

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Advertising and Marketing


A social media page, post or tweet is NOW considered an advertisement at law, not simply another tool in a company’s customer relations toolbox.

Legal Practitioners need to advise clients about the legal risks of social media and using social media for advertising;

Clients must comply with the Australian Consumer law and the Spam Act 2003 (Cth) and not post misleading or deceptive comments on social media channels;

Comments on social media have been considered advertising and must comply with advertising codes, rules and regulations regarding sexist, racist or obscene content;

Listed companies must monitor social media content to ensure they comply with ASX Listing Rules and the Corporations Act 2001 (Cth).

Additionally there will be legislation, rules and regulations which will apply to certain industry standards, e.g., banking and finance products and services, insurance products and services, and credit provider services.

Sweeny Legal has had extensive experience as a Corporate in-house legal counsel and has signed of many advertisements advertising across all mediums. This is an important service in todays online business environment.

For more information on Advertising, Marketing and IP rights generally Contract Sweeny Legal on

02 4228 1864 or 0417 699 645


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Filed under Advertising and Marketing, Commercial Agreements, Commercial Law, Intellectual Property Law, Risk Management

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